artificial intelligence Tag

Big Data and Data Analytics: The New Power in Digital Transformation

In the digital age, data has become one of the most valuable assets for organizations. Millions of gigabytes of data are produced every day, and when analyzed correctly, this data can reveal important information for businesses. Big Data and Data Analytics stand out among the important tools that make it easier to make strategic decisions in the business world, develop more efficient business processes, and improve customer experience. What is Big Data? Big Data refers to data sets that are too large...

What is Artificial Intelligence Marketing (AI Marketing)?

In today’s digital world, artificial intelligence (AI) has become an increasingly important tool for businesses to better serve their customers and get ahead of the competition. Artificial Intelligence Marketing (AI Marketing) is the process of optimizing marketing strategies using big data analysis, machine learning, and automation technologies. This approach helps businesses make better decisions, reach their target audience more effectively, and make their marketing processes more efficient. How Does AI Marketing Work? AI Marketing typically revolves around the following elements: Data Analytics: AI...